MIKE WHITE ILLUSTRATION AND DESIGN
PIVODIO.com is an EdTech platform designed to connect aspiring musicians to top professionals. Artists can hire experts to answer their questions and give advice on songs, performances, auditions, career strategy, production and much more. My role was to design the site for optimal clarity and ease of use for new users to onboard and purchase Expert advice.
Below are some principal design mockups that were passed on to the engineers to build. I was also in charge of creating the social media collateral to promote the site which you can also find below.
Starting out with the site map this was created to give the team an overview of the user journey from first visit to checkout. It also gave an idea of how many pages and modals would have to be updated.
Here is the Home page which was redesigned multiple times to optimize for new users to learn what the service was all about prior to signing up and making a purchase.
This is one of 3 landing pages, that guides the user to a specific set of skilled experts.
This is the profiles page where users can browse the catalog of professionals to hire.
Here is an Expert's profile page where users can find more detailed information about the professional.
Lastly, a page to outline how the platform works and a place for FAQ's.
Here are 2 explainer videos I created and 1 example of an Expert Feature short.
AlcaCruz.Com was a rebuild of their existing site with updated content. As the company was very small, only about 6-9 people and were still developing their product(s) they needed a site that had the ability to edit and iterate on without engineering intervention. My role was to replicate their existing site with their branding and update the content for potential clients and investors to understand their product concepts.
The subsequent pages were basic text under images that outlined their two products SuperStream MultiView & SuperStream VR. Along with all of the imagery and layout I created all of the mockup video samples on those pages as well as the product overview videos below.